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Break the bias: International Women's Day theme against gender bias

For International Women’s Day 2022, it’s the campaign theme centered on breaking down barriers for women the world over and calling out gender bias when you see it. The aim? A world that celebrates differences and that’s free from discrimination.
Published by vuthy thach
Break the bias: International Women's Day theme against gender bias

For Chrissie Swan, it’s about breaking the bias for women in the workplace, in her community, and rallying around the amazing women in her life.

 

Chrissie’s been calling out biases for years as the co-host of Chrissie, Sam & Browny- tackling taboos and taking on the hard stuff over morning coffee and plenty of laughs. As TENA’s ambassador, Chrissie helps break down the misconceptions around incontinence through her ever-relatable approach.

 

We caught up with Chrissie to talk about what International Women’s Day and this year’s theme means to her.

 

 

On what International Women’s Day means to her?

 

“I love International Women’s Day. It’s such an important time to take stock of where we’ve come as women, and where we still need to go. I’m always curious about the female perspective, about women’s opinions and their take on things, and I’ve made a conscious effort over the last year to reconnect with the incredible women in my life and nurture those relationships. My life is definitely richer for it!

 

This International Women’s Day, I’ll be catching up with some of those amazing, strong women who make me laugh and make me think in the way that only a smart woman can.”

 

On this year's theme, #BreakTheBias, and the biases she’s focused on challenging?

 

“Unfortunately, I think there’s still a lot of bias against mothers in the workplace. Somehow, women who have children are often (wrongly) seen as not being able to work as productively as they could before kids.

 

There are also physical biases that need to be challenged, for example, around the size and shape of bodies, clothing choice and appearance. There have been some really positive movements in this space in the last couple of years, but we’ve still got a way to go.”

 

Incontinence is yet another of these physical biases that is often misunderstood.

 

According to a recent report by the Continence Foundation of Australia, 38% of all Australian adults are affected by incontinence, and the remaining two-thirds have experienced incontinence in the past.

 

It affects men and (predominantly) women of all ages – for reasons including childbirth, arthritis, prostate issues, diabetes, mental health, and disability.

 

Of those currently experiencing incontinence, 74% are female – which is even more reason to stay vigilant of any bias against women dealing with such an incredibly common condition.

 

 

On the strong, inspirational women in her life

 

“To name a few - there’s Rebecca Thompson, my best friend since I was 10 years old and an absolute creative and business powerhouse. Rebecca’s always levelheaded and supportive - she’s just a gem.

 

Then there’s the other Rebecca - Rebecca Gibney. We’re new friends, but she’s one of those people I feel like I’ve known forever. I admire her for the kindness that comes out of her like sunbeams, her ability to laugh, and her power to really listen. Her curiosity and creativity are so inspiring.

 

And Clare Bowditch – she’s made of magic. Clare’s calmness and kindness is legendary. She’s creative, honest and brave. I think I might be in love with her!”

 

We don’t blame you, Chrissie. We’re in love with the supportive, inspiring, uplifting women in our lives, too. On International Women’s Day this 8 March 2022, let’s show solidarity with those amazing women we know, with those we don’t, and work collectively to #BreakTheBias.

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